diff --git a/app/vmalert/README.md b/app/vmalert/README.md
index 8b1b5f3a6..8e0aaf5f9 100644
--- a/app/vmalert/README.md
+++ b/app/vmalert/README.md
@@ -774,6 +774,8 @@ The shortlist of configuration flags is the following:
     	Interval for checking for changes in '-rule' files. By default the checking is disabled. Send SIGHUP signal in order to force config check for changes. DEPRECATED - see '-configCheckInterval' instead
   -rule.maxResolveDuration duration
     	Limits the maximum duration for automatic alert expiration, which is by default equal to 3 evaluation intervals of the parent group.
+  -rule.resendDelay duration
+    	Minimum amount of time to wait before resending an alert to notifier
   -rule.validateExpressions
     	Whether to validate rules expressions via MetricsQL engine (default true)
   -rule.validateTemplates
diff --git a/app/vmalert/alerting.go b/app/vmalert/alerting.go
index 34d59ea19..1d833b760 100644
--- a/app/vmalert/alerting.go
+++ b/app/vmalert/alerting.go
@@ -550,3 +550,26 @@ func (ar *AlertingRule) Restore(ctx context.Context, q datasource.Querier, lookb
 	}
 	return nil
 }
+
+// alertsToSend walks through the current alerts of AlertingRule
+// and returns only those which should be sent to notifier.
+// Isn't concurrent safe.
+func (ar *AlertingRule) alertsToSend(ts time.Time, resolveDuration, resendDelay time.Duration) []notifier.Alert {
+	var alerts []notifier.Alert
+	for _, a := range ar.alerts {
+		switch a.State {
+		case notifier.StateFiring:
+			if time.Since(a.LastSent) < resendDelay {
+				continue
+			}
+			a.End = ts.Add(resolveDuration)
+			a.LastSent = ts
+			alerts = append(alerts, *a)
+		case notifier.StateInactive:
+			a.End = ts
+			a.LastSent = ts
+			alerts = append(alerts, *a)
+		}
+	}
+	return alerts
+}
diff --git a/app/vmalert/alerting_test.go b/app/vmalert/alerting_test.go
index c72daa213..184e13922 100644
--- a/app/vmalert/alerting_test.go
+++ b/app/vmalert/alerting_test.go
@@ -4,6 +4,7 @@ import (
 	"context"
 	"errors"
 	"reflect"
+	"sort"
 	"strings"
 	"testing"
 	"time"
@@ -781,6 +782,76 @@ func TestAlertingRule_Template(t *testing.T) {
 	}
 }
 
+func TestAlertsToSend(t *testing.T) {
+	ts := time.Now()
+	f := func(alerts, expAlerts []*notifier.Alert, resolveDuration, resendDelay time.Duration) {
+		t.Helper()
+		ar := &AlertingRule{alerts: make(map[uint64]*notifier.Alert)}
+		for i, a := range alerts {
+			ar.alerts[uint64(i)] = a
+		}
+		gotAlerts := ar.alertsToSend(ts, resolveDuration, resendDelay)
+		if gotAlerts == nil && expAlerts == nil {
+			return
+		}
+		if len(gotAlerts) != len(expAlerts) {
+			t.Fatalf("expected to get %d alerts; got %d instead",
+				len(expAlerts), len(gotAlerts))
+		}
+		sort.Slice(expAlerts, func(i, j int) bool {
+			return expAlerts[i].Name < expAlerts[j].Name
+		})
+		sort.Slice(gotAlerts, func(i, j int) bool {
+			return gotAlerts[i].Name < gotAlerts[j].Name
+		})
+		for i, exp := range expAlerts {
+			got := gotAlerts[i]
+			if got.LastSent != exp.LastSent {
+				t.Fatalf("expected LastSent to be %v; got %v", exp.LastSent, got.LastSent)
+			}
+			if got.End != exp.End {
+				t.Fatalf("expected End to be %v; got %v", exp.End, got.End)
+			}
+		}
+	}
+
+	f( // send firing alert with custom resolve time
+		[]*notifier.Alert{{State: notifier.StateFiring}},
+		[]*notifier.Alert{{LastSent: ts, End: ts.Add(5 * time.Minute)}},
+		5*time.Minute, time.Minute,
+	)
+	f( // resolve inactive alert at the current timestamp
+		[]*notifier.Alert{{State: notifier.StateInactive}},
+		[]*notifier.Alert{{LastSent: ts, End: ts}},
+		time.Minute, time.Minute,
+	)
+	f( // mixed case of firing and resolved alerts. Names are added for deterministic sorting
+		[]*notifier.Alert{{Name: "a", State: notifier.StateFiring}, {Name: "b", State: notifier.StateInactive}},
+		[]*notifier.Alert{{Name: "a", LastSent: ts, End: ts.Add(5 * time.Minute)}, {Name: "b", LastSent: ts, End: ts}},
+		5*time.Minute, time.Minute,
+	)
+	f( // mixed case of pending and resolved alerts. Names are added for deterministic sorting
+		[]*notifier.Alert{{Name: "a", State: notifier.StatePending}, {Name: "b", State: notifier.StateInactive}},
+		[]*notifier.Alert{{Name: "b", LastSent: ts, End: ts}},
+		5*time.Minute, time.Minute,
+	)
+	f( // attempt to send alert that was already sent in the resendDelay interval
+		[]*notifier.Alert{{State: notifier.StateFiring, LastSent: ts.Add(-time.Second)}},
+		nil,
+		time.Minute, time.Minute,
+	)
+	f( // attempt to send alert that was sent out of the resendDelay interval
+		[]*notifier.Alert{{State: notifier.StateFiring, LastSent: ts.Add(-2 * time.Minute)}},
+		[]*notifier.Alert{{LastSent: ts, End: ts.Add(time.Minute)}},
+		time.Minute, time.Minute,
+	)
+	f( // alert must be sent even if resendDelay interval is 0
+		[]*notifier.Alert{{State: notifier.StateFiring, LastSent: ts.Add(-time.Second)}},
+		[]*notifier.Alert{{LastSent: ts, End: ts.Add(time.Minute)}},
+		time.Minute, 0,
+	)
+}
+
 func newTestRuleWithLabels(name string, labels ...string) *AlertingRule {
 	r := newTestAlertingRule(name, 0)
 	r.Labels = make(map[string]string)
diff --git a/app/vmalert/config/testdata/rules_interval_good.rules b/app/vmalert/config/testdata/rules_interval_good.rules
new file mode 100644
index 000000000..0bbb7d21e
--- /dev/null
+++ b/app/vmalert/config/testdata/rules_interval_good.rules
@@ -0,0 +1,12 @@
+groups:
+  - name: groupTest
+    interval: 1s
+    rules:
+      - alert: VMRows
+        for: 2s
+        expr: sum(rate(vm_http_request_errors_total[2s])) > 0
+        labels:
+          label: bar
+          host: "{{ $labels.instance }}"
+        annotations:
+          summary: "{{ $value }}"
diff --git a/app/vmalert/group.go b/app/vmalert/group.go
index bedf1de67..cc5bf3a37 100644
--- a/app/vmalert/group.go
+++ b/app/vmalert/group.go
@@ -277,8 +277,7 @@ func (g *Group) start(ctx context.Context, nts func() []notifier.Notifier, rw *r
 			g.metrics.iterationTotal.Inc()
 			iterationStart := time.Now()
 			if len(g.Rules) > 0 {
-				resolveDuration := getResolveDuration(g.Interval)
-				errs := e.execConcurrently(ctx, g.Rules, g.Concurrency, resolveDuration)
+				errs := e.execConcurrently(ctx, g.Rules, g.Concurrency, getResolveDuration(g.Interval))
 				for err := range errs {
 					if err != nil {
 						logger.Errorf("group %q: %s", g.Name, err)
@@ -291,15 +290,18 @@ func (g *Group) start(ctx context.Context, nts func() []notifier.Notifier, rw *r
 	}
 }
 
-// resolveDuration for alerts is equal to 3 interval evaluations
-// so in case if vmalert stops sending updates for some reason,
-// notifier could automatically resolve the alert.
+// getResolveDuration returns the duration after which firing alert
+// can be considered as resolved.
 func getResolveDuration(groupInterval time.Duration) time.Duration {
-	resolveInterval := groupInterval * 3
-	if *maxResolveDuration > 0 && (resolveInterval > *maxResolveDuration) {
-		return *maxResolveDuration
+	delta := *resendDelay
+	if groupInterval > delta {
+		delta = groupInterval
 	}
-	return resolveInterval
+	resolveDuration := delta * 4
+	if *maxResolveDuration > 0 && resolveDuration > *maxResolveDuration {
+		resolveDuration = *maxResolveDuration
+	}
+	return resolveDuration
 }
 
 type executor struct {
@@ -370,19 +372,8 @@ func (e *executor) exec(ctx context.Context, rule Rule, resolveDuration time.Dur
 	if !ok {
 		return nil
 	}
-	var alerts []notifier.Alert
-	for _, a := range ar.alerts {
-		switch a.State {
-		case notifier.StateFiring:
-			a.End = now.Add(resolveDuration)
-			alerts = append(alerts, *a)
-		case notifier.StateInactive:
-			// set End to execStart to notify
-			// that it was just resolved
-			a.End = now
-			alerts = append(alerts, *a)
-		}
-	}
+
+	alerts := ar.alertsToSend(now, resolveDuration, *resendDelay)
 	if len(alerts) < 1 {
 		return nil
 	}
diff --git a/app/vmalert/group_test.go b/app/vmalert/group_test.go
index 6aa15dd77..d0906a485 100644
--- a/app/vmalert/group_test.go
+++ b/app/vmalert/group_test.go
@@ -158,10 +158,11 @@ func TestGroupStart(t *testing.T) {
 	if err != nil {
 		t.Fatalf("failed to parse rules: %s", err)
 	}
-	const evalInterval = time.Millisecond
+
 	fs := &fakeQuerier{}
 	fn := &fakeNotifier{}
 
+	const evalInterval = time.Millisecond
 	g := newGroup(groups[0], fs, evalInterval, map[string]string{"cluster": "east-1"})
 	g.Concurrency = 2
 
@@ -223,6 +224,12 @@ func TestGroupStart(t *testing.T) {
 	expectedAlerts := []notifier.Alert{*alert1, *alert2}
 	compareAlerts(t, expectedAlerts, gotAlerts)
 
+	gotAlertsNum := fn.getCounter()
+	if gotAlertsNum < len(expectedAlerts)*2 {
+		t.Fatalf("expected to receive at least %d alerts; got %d instead",
+			len(expectedAlerts)*2, gotAlertsNum)
+	}
+
 	// reset previous data
 	fs.reset()
 	// and set only one datapoint for response
@@ -243,18 +250,29 @@ func TestResolveDuration(t *testing.T) {
 	testCases := []struct {
 		groupInterval time.Duration
 		maxDuration   time.Duration
+		resendDelay   time.Duration
 		expected      time.Duration
 	}{
-		{time.Minute, 0, 3 * time.Minute},
-		{3 * time.Minute, 0, 9 * time.Minute},
-		{time.Minute, 2 * time.Minute, 2 * time.Minute},
-		{0, 0, 0},
+		{time.Minute, 0, 0, 4 * time.Minute},
+		{time.Minute, 0, 2 * time.Minute, 8 * time.Minute},
+		{time.Minute, 4 * time.Minute, 4 * time.Minute, 4 * time.Minute},
+		{2 * time.Minute, time.Minute, 2 * time.Minute, time.Minute},
+		{time.Minute, 2 * time.Minute, 1 * time.Minute, 2 * time.Minute},
+		{2 * time.Minute, 0, 1 * time.Minute, 8 * time.Minute},
+		{0, 0, 0, 0},
 	}
+
 	defaultResolveDuration := *maxResolveDuration
-	defer func() { *maxResolveDuration = defaultResolveDuration }()
+	defaultResendDelay := *resendDelay
+	defer func() {
+		*maxResolveDuration = defaultResolveDuration
+		*resendDelay = defaultResendDelay
+	}()
+
 	for _, tc := range testCases {
 		t.Run(fmt.Sprintf("%v-%v-%v", tc.groupInterval, tc.expected, tc.maxDuration), func(t *testing.T) {
 			*maxResolveDuration = tc.maxDuration
+			*resendDelay = tc.resendDelay
 			got := getResolveDuration(tc.groupInterval)
 			if got != tc.expected {
 				t.Errorf("expected to have %v; got %v", tc.expected, got)
diff --git a/app/vmalert/helpers_test.go b/app/vmalert/helpers_test.go
index 5fac5b1e0..ebcdca3c3 100644
--- a/app/vmalert/helpers_test.go
+++ b/app/vmalert/helpers_test.go
@@ -61,6 +61,8 @@ func (fq *fakeQuerier) Query(_ context.Context, _ string) ([]datasource.Metric,
 type fakeNotifier struct {
 	sync.Mutex
 	alerts []notifier.Alert
+	// records number of received alerts in total
+	counter int
 }
 
 func (*fakeNotifier) Close()       {}
@@ -68,10 +70,17 @@ func (*fakeNotifier) Addr() string { return "" }
 func (fn *fakeNotifier) Send(_ context.Context, alerts []notifier.Alert) error {
 	fn.Lock()
 	defer fn.Unlock()
+	fn.counter += len(alerts)
 	fn.alerts = alerts
 	return nil
 }
 
+func (fn *fakeNotifier) getCounter() int {
+	fn.Lock()
+	defer fn.Unlock()
+	return fn.counter
+}
+
 func (fn *fakeNotifier) getAlerts() []notifier.Alert {
 	fn.Lock()
 	defer fn.Unlock()
diff --git a/app/vmalert/main.go b/app/vmalert/main.go
index 0d23d56b6..c98650329 100644
--- a/app/vmalert/main.go
+++ b/app/vmalert/main.go
@@ -47,6 +47,8 @@ Rule files may contain %{ENV_VAR} placeholders, which are substituted by the cor
 	validateExpressions = flag.Bool("rule.validateExpressions", true, "Whether to validate rules expressions via MetricsQL engine")
 	maxResolveDuration  = flag.Duration("rule.maxResolveDuration", 0, "Limits the maximum duration for automatic alert expiration, "+
 		"which is by default equal to 3 evaluation intervals of the parent group.")
+	resendDelay = flag.Duration("rule.resendDelay", 0, "Minimum amount of time to wait before resending an alert to notifier")
+
 	externalURL         = flag.String("external.url", "", "External URL is used as alert's source for sent alerts to the notifier")
 	externalAlertSource = flag.String("external.alert.source", "", `External Alert Source allows to override the Source link for alerts sent to AlertManager for cases where you want to build a custom link to Grafana, Prometheus or any other service.
 eg. 'explore?orgId=1&left=[\"now-1h\",\"now\",\"VictoriaMetrics\",{\"expr\": \"{{$expr|quotesEscape|crlfEscape|queryEscape}}\"},{\"mode\":\"Metrics\"},{\"ui\":[true,true,true,\"none\"]}]'.If empty '/api/v1/:groupID/alertID/status' is used`)
diff --git a/app/vmalert/notifier/alert.go b/app/vmalert/notifier/alert.go
index 4aa661d24..121babab1 100644
--- a/app/vmalert/notifier/alert.go
+++ b/app/vmalert/notifier/alert.go
@@ -30,6 +30,8 @@ type Alert struct {
 	Start time.Time
 	// End defines the moment of time when Alert supposed to expire
 	End time.Time
+	// LastSent defines the moment when Alert was sent last time
+	LastSent time.Time
 	// Value stores the value returned from evaluating expression from Expr field
 	Value float64
 	// ID is the unique identifer for the Alert