diff --git a/app/vmalert/datasource/init.go b/app/vmalert/datasource/init.go
index d18dad2208..b93fe012f1 100644
--- a/app/vmalert/datasource/init.go
+++ b/app/vmalert/datasource/init.go
@@ -8,12 +8,15 @@ import (
 	"strings"
 
 	"github.com/VictoriaMetrics/VictoriaMetrics/app/vmalert/utils"
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/flagutil"
 )
 
 var (
 	addr = flag.String("datasource.url", "", "VictoriaMetrics or vmselect url. Required parameter. "+
 		"E.g. http://127.0.0.1:8428 . See also -remoteRead.disablePathAppend")
-	appendTypePrefix = flag.Bool("datasource.appendTypePrefix", false, "Whether to add type prefix to -datasource.url based on the query type. Set to true if sending different query types to the vmselect URL.")
+	appendTypePrefix  = flag.Bool("datasource.appendTypePrefix", false, "Whether to add type prefix to -datasource.url based on the query type. Set to true if sending different query types to the vmselect URL.")
+	showDatasourceURL = flag.Bool("datasource.showURL", false, "Whether to show -datasource.url in the exported metrics. "+
+		"It is hidden by default, since it can contain sensitive info such as auth key")
 
 	basicAuthUsername     = flag.String("datasource.basicAuth.username", "", "Optional basic auth username for -datasource.url")
 	basicAuthPassword     = flag.String("datasource.basicAuth.password", "", "Optional basic auth password for -datasource.url")
@@ -47,6 +50,13 @@ var (
 		`In VM "round_digits" limits the number of digits after the decimal point in response values.`)
 )
 
+// InitSecretFlags must be called after flag.Parse and before any logging
+func InitSecretFlags() {
+	if !*showDatasourceURL {
+		flagutil.RegisterSecretFlag("datasource.url")
+	}
+}
+
 // Param represents an HTTP GET param
 type Param struct {
 	Key, Value string
diff --git a/app/vmalert/main.go b/app/vmalert/main.go
index feef1691c0..2b7fdcba77 100644
--- a/app/vmalert/main.go
+++ b/app/vmalert/main.go
@@ -79,6 +79,9 @@ func main() {
 	flag.CommandLine.SetOutput(os.Stdout)
 	flag.Usage = usage
 	envflag.Parse()
+	remoteread.InitSecretFlags()
+	remotewrite.InitSecretFlags()
+	datasource.InitSecretFlags()
 	buildinfo.Init()
 	logger.Init()
 	err := templates.Load(*ruleTemplatesPath, true)
diff --git a/app/vmalert/remoteread/init.go b/app/vmalert/remoteread/init.go
index 1b765e1244..d8cd1fce63 100644
--- a/app/vmalert/remoteread/init.go
+++ b/app/vmalert/remoteread/init.go
@@ -7,6 +7,7 @@ import (
 
 	"github.com/VictoriaMetrics/VictoriaMetrics/app/vmalert/datasource"
 	"github.com/VictoriaMetrics/VictoriaMetrics/app/vmalert/utils"
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/flagutil"
 )
 
 var (
@@ -14,6 +15,9 @@ var (
 		"state. This configuration makes sense only if `vmalert` was configured with `remoteWrite.url` before and has been successfully persisted its state. "+
 		"E.g. http://127.0.0.1:8428. See also -remoteRead.disablePathAppend")
 
+	showRemoteReadURL = flag.Bool("remoteRead.showURL", false, "Whether to show -remoteRead.url in the exported metrics. "+
+		"It is hidden by default, since it can contain sensitive info such as auth key")
+
 	basicAuthUsername     = flag.String("remoteRead.basicAuth.username", "", "Optional basic auth username for -remoteRead.url")
 	basicAuthPassword     = flag.String("remoteRead.basicAuth.password", "", "Optional basic auth password for -remoteRead.url")
 	basicAuthPasswordFile = flag.String("remoteRead.basicAuth.passwordFile", "", "Optional path to basic auth password to use for -remoteRead.url")
@@ -36,6 +40,13 @@ var (
 	oauth2Scopes           = flag.String("remoteRead.oauth2.scopes", "", "Optional OAuth2 scopes to use for -remoteRead.url. Scopes must be delimited by ';'.")
 )
 
+// InitSecretFlags must be called after flag.Parse and before any logging
+func InitSecretFlags() {
+	if !*showRemoteReadURL {
+		flagutil.RegisterSecretFlag("remoteRead.url")
+	}
+}
+
 // Init creates a Querier from provided flag values.
 // Returns nil if addr flag wasn't set.
 func Init() (datasource.QuerierBuilder, error) {
diff --git a/app/vmalert/remotewrite/init.go b/app/vmalert/remotewrite/init.go
index de5c0abdbd..6a7f7e3ce5 100644
--- a/app/vmalert/remotewrite/init.go
+++ b/app/vmalert/remotewrite/init.go
@@ -7,12 +7,15 @@ import (
 	"time"
 
 	"github.com/VictoriaMetrics/VictoriaMetrics/app/vmalert/utils"
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/flagutil"
 )
 
 var (
 	addr = flag.String("remoteWrite.url", "", "Optional URL to VictoriaMetrics or vminsert where to persist alerts state "+
 		"and recording rules results in form of timeseries. For example, if -remoteWrite.url=http://127.0.0.1:8428 is specified, "+
 		"then the alerts state will be written to http://127.0.0.1:8428/api/v1/write . See also -remoteWrite.disablePathAppend")
+	showRemoteWriteURL = flag.Bool("remoteWrite.showURL", false, "Whether to show -remoteWrite.url in the exported metrics. "+
+		"It is hidden by default, since it can contain sensitive info such as auth key")
 
 	basicAuthUsername     = flag.String("remoteWrite.basicAuth.username", "", "Optional basic auth username for -remoteWrite.url")
 	basicAuthPassword     = flag.String("remoteWrite.basicAuth.password", "", "Optional basic auth password for -remoteWrite.url")
@@ -41,6 +44,13 @@ var (
 	oauth2Scopes           = flag.String("remoteWrite.oauth2.scopes", "", "Optional OAuth2 scopes to use for -notifier.url. Scopes must be delimited by ';'.")
 )
 
+// InitSecretFlags must be called after flag.Parse and before any logging
+func InitSecretFlags() {
+	if !*showRemoteWriteURL {
+		flagutil.RegisterSecretFlag("remoteWrite.url")
+	}
+}
+
 // Init creates Client object from given flags.
 // Returns nil if addr flag wasn't set.
 func Init(ctx context.Context) (*Client, error) {