diff --git a/docs/VictoriaLogs/CHANGELOG.md b/docs/VictoriaLogs/CHANGELOG.md
index 182d31d9a..4e645be87 100644
--- a/docs/VictoriaLogs/CHANGELOG.md
+++ b/docs/VictoriaLogs/CHANGELOG.md
@@ -19,6 +19,7 @@ according to [these docs](https://docs.victoriametrics.com/victorialogs/quicksta
 
 ## tip
 
+* FEATURE: add [`pack_json` pipe](https://docs.victoriametrics.com/victorialogs/logsql/#pack_json-pipe), which packs all the [log fields](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model) into a JSON object and stores it into the given field.
 * FEATURE: add [`unroll` pipe](https://docs.victoriametrics.com/victorialogs/logsql/#unroll-pipe), which can be used for unrolling JSON arrays stored in [log fields](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model).
 * FEATURE: add [`replace_regexp` pipe](https://docs.victoriametrics.com/victorialogs/logsql/#replace_regexp-pipe), which allows updating [log fields](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model) with regular expressions.
 * FEATURE: improve performance for [`format`](https://docs.victoriametrics.com/victorialogs/logsql/#format-pipe) and [`extract`](https://docs.victoriametrics.com/victorialogs/logsql/#extract-pipe) pipes.
diff --git a/docs/VictoriaLogs/LogsQL.md b/docs/VictoriaLogs/LogsQL.md
index 359c3e4c2..a34ed69fe 100644
--- a/docs/VictoriaLogs/LogsQL.md
+++ b/docs/VictoriaLogs/LogsQL.md
@@ -1080,6 +1080,7 @@ LogsQL supports the following pipes:
 - [`format`](#format-pipe) formats ouptut field from input [log fields](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model).
 - [`limit`](#limit-pipe) limits the number selected logs.
 - [`offset`](#offset-pipe) skips the given number of selected logs.
+- [`pack_json`](#pack_json-pipe) packs [log fields](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model) into JSON object.
 - [`rename`](#rename-pipe) renames [log fields](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model).
 - [`replace`](#replace-pipe) replaces substrings in the specified [log fields](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model).
 - [`replace_regexp`](#replace_regexp-pipe) updates [log fields](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model) with regular expressions.
@@ -1428,6 +1429,37 @@ See also:
 - [`limit` pipe](#limit-pipe)
 - [`sort` pipe](#sort-pipe)
 
+### pack_json pipe
+
+`| pack_json as field_name` [pipe](#pipe) packs all [log fields](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model) into JSON object
+and stores its as a string in the given `field_name`.
+
+For example, the following query packs all the fields into JSON object and stores it into [`_msg` field](https://docs.victoriametrics.com/victorialogs/keyconcepts/#message-field)
+for logs over the last 5 minutes:
+
+```logsql
+_time:5m | pack_json as _msg
+```
+
+The `as _msg` part can be omitted if packed JSON object is stored into [`_msg` field](https://docs.victoriametrics.com/victorialogs/keyconcepts/#message-field).
+The following query is equivalent to the previous one:
+
+```logsql
+_time:5m | pack_json
+```
+
+The `pack_json` doesn't touch other labels. If you do not need them, then add [`| fields ...`](#fields-pipe) after the `pack_json` pipe. For example, the following query
+leaves only the `foo` label with the original log fields packed into JSON:
+
+```logsql
+_time:5m | pack_json as foo | fields foo
+```
+
+See also:
+
+- [`unpack_json` pipe](#unpack_json-pipe)
+
+
 ### rename pipe
 
 If some [log fields](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model) must be renamed, then `| rename src1 as dst1, ..., srcN as dstN` [pipe](#pipes) can be used.
@@ -1882,6 +1914,7 @@ See also:
 - [`unpack_logfmt` pipe](#unpack_logfmt-pipe)
 - [`extract` pipe](#extract-pipe)
 - [`unroll` pipe](#unroll-pipe)
+- [`pack_json` pipe](#pack_json-pipe)
 
 #### Conditional unpack_json
 
@@ -1994,6 +2027,16 @@ See also:
 - [`uniq_values` stats function](#uniq_values-stats)
 - [`values` stats function](#values-stats)
 
+#### Conditional unroll
+
+If the [`unroll` pipe](#unpack_logfmt-pipe) musn't be applied to every [log entry](https://docs.victoriametrics.com/victorialogs/keyconcepts/#data-model),
+then add `if (<filters>)` after `unroll`.
+The `<filters>` can contain arbitrary [filters](#filters). For example, the following query unrolls `value` field only if `value_type` field equals to `json_array`:
+
+```logsql
+_time:5m | unroll if (value_type:="json_array") (value)
+```
+
 ## stats pipe functions
 
 LogsQL supports the following functions for [`stats` pipe](#stats-pipe):
diff --git a/lib/logstorage/pipe.go b/lib/logstorage/pipe.go
index 54f77e137..0806063b9 100644
--- a/lib/logstorage/pipe.go
+++ b/lib/logstorage/pipe.go
@@ -146,6 +146,12 @@ func parsePipe(lex *lexer) (pipe, error) {
 			return nil, fmt.Errorf("cannot parse 'offset' pipe: %w", err)
 		}
 		return ps, nil
+	case lex.isKeyword("pack_json"):
+		pp, err := parsePackJSON(lex)
+		if err != nil {
+			return nil, fmt.Errorf("cannot parse 'pack_json' pipe: %w", err)
+		}
+		return pp, nil
 	case lex.isKeyword("rename", "mv"):
 		pr, err := parsePipeRename(lex)
 		if err != nil {
diff --git a/lib/logstorage/pipe_pack_json.go b/lib/logstorage/pipe_pack_json.go
new file mode 100644
index 000000000..fb6988a1d
--- /dev/null
+++ b/lib/logstorage/pipe_pack_json.go
@@ -0,0 +1,140 @@
+package logstorage
+
+import (
+	"fmt"
+	"unsafe"
+
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/bytesutil"
+)
+
+// pipePackJSON processes '| pack_json ...' pipe.
+//
+// See https://docs.victoriametrics.com/victorialogs/logsql/#pack_json-pipe
+type pipePackJSON struct {
+	resultField string
+}
+
+func (pp *pipePackJSON) String() string {
+	s := "pack_json"
+	if !isMsgFieldName(pp.resultField) {
+		s += " as " + quoteTokenIfNeeded(pp.resultField)
+	}
+	return s
+}
+
+func (pp *pipePackJSON) updateNeededFields(neededFields, unneededFields fieldsSet) {
+	if neededFields.contains("*") {
+		if !unneededFields.contains(pp.resultField) {
+			unneededFields.reset()
+		}
+	} else {
+		if neededFields.contains(pp.resultField) {
+			neededFields.add("*")
+		}
+	}
+}
+
+func (pp *pipePackJSON) optimize() {
+	// nothing to do
+}
+
+func (pp *pipePackJSON) hasFilterInWithQuery() bool {
+	return false
+}
+
+func (pp *pipePackJSON) initFilterInValues(cache map[string][]string, getFieldValuesFunc getFieldValuesFunc) (pipe, error) {
+	return pp, nil
+}
+
+func (pp *pipePackJSON) newPipeProcessor(workersCount int, _ <-chan struct{}, _ func(), ppBase pipeProcessor) pipeProcessor {
+	return &pipePackJSONProcessor{
+		pp:     pp,
+		ppBase: ppBase,
+
+		shards: make([]pipePackJSONProcessorShard, workersCount),
+	}
+}
+
+type pipePackJSONProcessor struct {
+	pp     *pipePackJSON
+	ppBase pipeProcessor
+
+	shards []pipePackJSONProcessorShard
+}
+
+type pipePackJSONProcessorShard struct {
+	pipePackJSONProcessorShardNopad
+
+	// The padding prevents false sharing on widespread platforms with 128 mod (cache line size) = 0 .
+	_ [128 - unsafe.Sizeof(pipePackJSONProcessorShardNopad{})%128]byte
+}
+
+type pipePackJSONProcessorShardNopad struct {
+	rc resultColumn
+
+	buf    []byte
+	fields []Field
+}
+
+func (ppp *pipePackJSONProcessor) writeBlock(workerID uint, br *blockResult) {
+	if len(br.timestamps) == 0 {
+		return
+	}
+
+	shard := &ppp.shards[workerID]
+
+	shard.rc.name = ppp.pp.resultField
+
+	cs := br.getColumns()
+
+	buf := shard.buf[:0]
+	fields := shard.fields
+	for rowIdx := range br.timestamps {
+		fields = fields[:0]
+		for _, c := range cs {
+			v := c.getValueAtRow(br, rowIdx)
+			fields = append(fields, Field{
+				Name:  c.name,
+				Value: v,
+			})
+		}
+
+		bufLen := len(buf)
+		buf = marshalFieldsToJSON(buf, fields)
+		v := bytesutil.ToUnsafeString(buf[bufLen:])
+		shard.rc.addValue(v)
+	}
+
+	br.addResultColumn(&shard.rc)
+	ppp.ppBase.writeBlock(workerID, br)
+
+	shard.rc.reset()
+}
+
+func (ppp *pipePackJSONProcessor) flush() error {
+	return nil
+}
+
+func parsePackJSON(lex *lexer) (*pipePackJSON, error) {
+	if !lex.isKeyword("pack_json") {
+		return nil, fmt.Errorf("unexpected token: %q; want %q", lex.token, "pack_json")
+	}
+	lex.nextToken()
+
+	// parse optional 'as ...` part
+	resultField := "_msg"
+	if lex.isKeyword("as") {
+		lex.nextToken()
+		field, err := parseFieldName(lex)
+		if err != nil {
+			return nil, fmt.Errorf("cannot parse result field for 'pack_json': %w", err)
+		}
+		resultField = field
+	}
+
+	pp := &pipePackJSON{
+		resultField: resultField,
+	}
+
+	return pp, nil
+}
diff --git a/lib/logstorage/pipe_pack_json_test.go b/lib/logstorage/pipe_pack_json_test.go
new file mode 100644
index 000000000..baf137447
--- /dev/null
+++ b/lib/logstorage/pipe_pack_json_test.go
@@ -0,0 +1,101 @@
+package logstorage
+
+import (
+	"testing"
+)
+
+func TestParsePipePackJSONSuccess(t *testing.T) {
+	f := func(pipeStr string) {
+		t.Helper()
+		expectParsePipeSuccess(t, pipeStr)
+	}
+
+	f(`pack_json`)
+	f(`pack_json as x`)
+}
+
+func TestParsePipePackJSONFailure(t *testing.T) {
+	f := func(pipeStr string) {
+		t.Helper()
+		expectParsePipeFailure(t, pipeStr)
+	}
+
+	f(`pack_json foo bar`)
+}
+
+func TestPipePackJSON(t *testing.T) {
+	f := func(pipeStr string, rows, rowsExpected [][]Field) {
+		t.Helper()
+		expectPipeResults(t, pipeStr, rows, rowsExpected)
+	}
+
+	// pack into _msg
+	f(`pack_json`, [][]Field{
+		{
+			{"_msg", "x"},
+			{"foo", `abc`},
+			{"bar", `cde`},
+		},
+		{
+			{"a", "b"},
+			{"c", "d"},
+		},
+	}, [][]Field{
+		{
+			{"_msg", `{"_msg":"x","foo":"abc","bar":"cde"}`},
+			{"foo", `abc`},
+			{"bar", `cde`},
+		},
+		{
+			{"_msg", `{"a":"b","c":"d"}`},
+			{"a", "b"},
+			{"c", "d"},
+		},
+	})
+
+	// pack into other field
+	f(`pack_json as a`, [][]Field{
+		{
+			{"_msg", "x"},
+			{"foo", `abc`},
+			{"bar", `cde`},
+		},
+		{
+			{"a", "b"},
+			{"c", "d"},
+		},
+	}, [][]Field{
+		{
+			{"_msg", `x`},
+			{"foo", `abc`},
+			{"bar", `cde`},
+			{"a", `{"_msg":"x","foo":"abc","bar":"cde"}`},
+		},
+		{
+			{"a", `{"a":"b","c":"d"}`},
+			{"c", "d"},
+		},
+	})
+}
+
+func TestPipePackJSONUpdateNeededFields(t *testing.T) {
+	f := func(s string, neededFields, unneededFields, neededFieldsExpected, unneededFieldsExpected string) {
+		t.Helper()
+		expectPipeNeededFields(t, s, neededFields, unneededFields, neededFieldsExpected, unneededFieldsExpected)
+	}
+
+	// all the needed fields
+	f(`pack_json as x`, "*", "", "*", "")
+
+	// unneeded fields do not intersect with output
+	f(`pack_json as x`, "*", "f1,f2", "*", "")
+
+	// unneeded fields intersect with output
+	f(`pack_json as f1`, "*", "f1,f2", "*", "f1,f2")
+
+	// needed fields do not intersect with output
+	f(`pack_json f1`, "x,y", "", "x,y", "")
+
+	// needed fields intersect with output
+	f(`pack_json as f2`, "f2,y", "", "*", "")
+}