diff --git a/Makefile b/Makefile
index 0a4076ad0..14c449156 100644
--- a/Makefile
+++ b/Makefile
@@ -13,7 +13,8 @@ GO_BUILDINFO = -X '$(PKG_PREFIX)/lib/buildinfo.Version=$(APP_NAME)-$(shell date
 all: \
 	victoria-metrics-prod \
 	vmagent-prod \
-	vmalert-prot \
+	vmalert-prod \
+	vmauth-prod \
 	vmbackup-prod \
 	vmrestore-prod
 
@@ -27,6 +28,7 @@ publish: \
 	publish-victoria-metrics \
 	publish-vmagent \
 	publish-vmalert \
+	publish-vmauth \
 	publish-vmbackup \
 	publish-vmrestore
 
@@ -34,12 +36,14 @@ package: \
 	package-victoria-metrics \
 	package-vmagent \
 	package-vmalert \
+	package-vmauth \
 	package-vmbackup \
 	package-vmrestore
 
 vmutils: \
 	vmagent \
 	vmalert \
+	vmauth \
 	vmbackup \
 	vmrestore
 
@@ -54,9 +58,10 @@ release-victoria-metrics: victoria-metrics-prod
 release-vmutils: \
 	vmagent-prod \
 	vmalert-prod \
+	vmauth-prod \
 	vmbackup-prod \
 	vmrestore-prod
-	cd bin && tar czf vmutils-$(PKG_TAG).tar.gz vmagent-prod vmalert-prod vmbackup-prod vmrestore-prod && \
+	cd bin && tar czf vmutils-$(PKG_TAG).tar.gz vmagent-prod vmalert-prod vmauth-prod vmbackup-prod vmrestore-prod && \
 		sha256sum vmutils-$(PKG_TAG).tar.gz > vmutils-$(PKG_TAG)_checksums.txt
 
 pprof-cpu:
@@ -84,9 +89,9 @@ errcheck: install-errcheck
 	errcheck -exclude=errcheck_excludes.txt ./app/vmstorage/...
 	errcheck -exclude=errcheck_excludes.txt ./app/vmagent/...
 	errcheck -exclude=errcheck_excludes.txt ./app/vmalert/...
+	errcheck -exclude=errcheck_excludes.txt ./app/vmauth/...
 	errcheck -exclude=errcheck_excludes.txt ./app/vmbackup/...
 	errcheck -exclude=errcheck_excludes.txt ./app/vmrestore/...
-	errcheck -exclude=errcheck_excludes.txt ./app/vmalert/...
 
 install-errcheck:
 	which errcheck || GO111MODULE=off go get -u github.com/kisielk/errcheck
diff --git a/app/vmauth/Makefile b/app/vmauth/Makefile
new file mode 100644
index 000000000..5d7bdc238
--- /dev/null
+++ b/app/vmauth/Makefile
@@ -0,0 +1,74 @@
+# All these commands must run from repository root.
+
+vmauth:
+	APP_NAME=vmauth $(MAKE) app-local
+
+vmauth-race:
+	APP_NAME=vmauth RACE=-race $(MAKE) app-local
+
+vmauth-prod:
+	APP_NAME=vmauth $(MAKE) app-via-docker
+
+vmauth-pure-prod:
+	APP_NAME=vmauth $(MAKE) app-via-docker-pure
+
+vmauth-amd64-prod:
+	APP_NAME=vmauth $(MAKE) app-via-docker-amd64
+
+vmauth-arm-prod:
+	APP_NAME=vmauth $(MAKE) app-via-docker-arm
+
+vmauth-arm64-prod:
+	APP_NAME=vmauth $(MAKE) app-via-docker-arm64
+
+vmauth-ppc64le-prod:
+	APP_NAME=vmauth $(MAKE) app-via-docker-ppc64le
+
+vmauth-386-prod:
+	APP_NAME=vmauth $(MAKE) app-via-docker-386
+
+package-vmauth:
+	APP_NAME=vmauth $(MAKE) package-via-docker
+
+package-vmauth-pure:
+	APP_NAME=vmauth $(MAKE) package-via-docker-pure
+
+package-vmauth-amd64:
+	APP_NAME=vmauth $(MAKE) package-via-docker-amd64
+
+package-vmauth-arm:
+	APP_NAME=vmauth $(MAKE) package-via-docker-arm
+
+package-vmauth-arm64:
+	APP_NAME=vmauth $(MAKE) package-via-docker-arm64
+
+package-vmauth-ppc64le:
+	APP_NAME=vmauth $(MAKE) package-via-docker-ppc64le
+
+package-vmauth-386:
+	APP_NAME=vmauth $(MAKE) package-via-docker-386
+
+publish-vmauth:
+	APP_NAME=vmauth $(MAKE) publish-via-docker
+
+run-vmauth:
+	APP_NAME=vmauth \
+	$(MAKE) run-via-docker
+
+vmauth-amd64:
+	CGO_ENABLED=1 GOOS=linux GOARCH=amd64 GO111MODULE=on go build -mod=vendor -ldflags "$(GO_BUILDINFO)" -o bin/vmauth-amd64 ./app/vmauth
+
+vmauth-arm:
+	CGO_ENABLED=0 GOOS=linux GOARCH=arm GO111MODULE=on go build -mod=vendor -ldflags "$(GO_BUILDINFO)" -o bin/vmauth-arm ./app/vmauth
+
+vmauth-arm64:
+	CGO_ENABLED=0 GOOS=linux GOARCH=arm64 GO111MODULE=on go build -mod=vendor -ldflags "$(GO_BUILDINFO)" -o bin/vmauth-arm64 ./app/vmauth
+
+vmauth-ppc64le:
+	CGO_ENABLED=0 GOOS=linux GOARCH=ppc64le GO111MODULE=on go build -mod=vendor -ldflags "$(GO_BUILDINFO)" -o bin/vmauth-ppc64le ./app/vmauth
+
+vmauth-386:
+	CGO_ENABLED=0 GOOS=linux GOARCH=386 GO111MODULE=on go build -mod=vendor -ldflags "$(GO_BUILDINFO)" -o bin/vmauth-386 ./app/vmauth
+
+vmauth-pure:
+	APP_NAME=vmauth $(MAKE) app-local-pure
diff --git a/app/vmauth/README.md b/app/vmauth/README.md
new file mode 100644
index 000000000..657608308
--- /dev/null
+++ b/app/vmauth/README.md
@@ -0,0 +1,103 @@
+## vmauth
+
+`vmauth` is a simple auth proxy and router. It reads username and password from [Basic Auth headers](https://en.wikipedia.org/wiki/Basic_access_authentication)
+and matches them against configs pointed by `-auth.config` command-line flag and proxies incoming HTTP requests to the configured per-user `url_prefix` on successful match.
+
+
+### Usage
+
+Just pass path to [auth config](#auth-config) file to `vmauth` binary:
+
+```
+/path/to/vmauth -auth.config=/path/to/auth/config.yml
+```
+
+After that `vmauth` starts accepting HTTP requests on port `8427` and routing them according to the provided `-auth.config`.
+The port can be modified via `-httpListenAddr` command-line flag.
+
+The auth config can be reloaded by passing `SIGHUP` signal to `vmauth`.
+
+Pass `-help` to `vmauth` in order to see all the supported command-line flags with their descriptions.
+
+
+### Auth config
+
+Auth config is represented in the following simple `yml` format:
+
+```yml
+
+# Arbitrary number of usernames may be put here.
+# Usernames must be unique.
+
+users:
+
+  # The user for querying local single-node VictoriaMetrics
+- username: "local-single-node"
+  password: "***"
+  url_prefix: "http://localhost:8428"
+
+  # The user for querying account 123 in VictoriaMetrics cluster
+  # See https://github.com/VictoriaMetrics/VictoriaMetrics/blob/cluster/README.md#url-format
+- username: "cluster-select-account-123"
+  password: "***"
+  url_prefix: "http://vmselect:8481/select/123/prometheus"
+
+  # The user for inserting Prometheus data into VictoriaMetrics cluster under account 42
+  # See https://github.com/VictoriaMetrics/VictoriaMetrics/blob/cluster/README.md#url-format
+- username: "cluster-insert-account-42"
+  password: "***"
+  url_prefix: "http://localhost:8480/insert/42/prometheus"
+```
+
+
+### Security
+
+Do not transfer Basic Auth headers in plaintext over untrusted networks. Enable https. This can be done by passing the following `-tls*` command-line flags to `vmauth`:
+
+```
+  -tls
+    	Whether to enable TLS (aka HTTPS) for incoming requests. -tlsCertFile and -tlsKeyFile must be set if -tls is set
+  -tlsCertFile string
+    	Path to file with TLS certificate. Used only if -tls is set. Prefer ECDSA certs instead of RSA certs, since RSA certs are slow
+  -tlsKeyFile string
+    	Path to file with TLS key. Used only if -tls is set
+```
+
+Alternatively, [https termination proxy](https://en.wikipedia.org/wiki/TLS_termination_proxy) may be put in front of `vmauth`.
+
+
+### Monitoring
+
+`vmauth` exports various metrics in Prometheus exposition format at `http://vmauth-host:8427/metrics` page. It is recommended setting up regular scraping of this page
+either via [vmagent](https://github.com/VictoriaMetrics/VictoriaMetrics/blob/master/app/vmagent/README.md) or via Prometheus, so the exported metrics could be analyzed later.
+
+
+### How to build from sources
+
+It is recommended using [binary releases](https://github.com/VictoriaMetrics/VictoriaMetrics/releases) - `vmauth` is located in `vmutils-*` archives there.
+
+
+#### Development build
+
+1. [Install Go](https://golang.org/doc/install). The minimum supported version is Go 1.13.
+2. Run `make vmauth` from the root folder of the repository.
+   It builds `vmauth` binary and puts it into the `bin` folder.
+
+#### Production build
+
+1. [Install docker](https://docs.docker.com/install/).
+2. Run `make vmauth-prod` from the root folder of the repository.
+   It builds `vmauth-prod` binary and puts it into the `bin` folder.
+
+#### Building docker images
+
+Run `make package-vmauth`. It builds `victoriametrics/vmauth:<PKG_TAG>` docker image locally.
+`<PKG_TAG>` is auto-generated image tag, which depends on source code in the repository.
+The `<PKG_TAG>` may be manually set via `PKG_TAG=foobar make package-vmauth`.
+
+By default the image is built on top of `scratch` image. It is possible to build the package on top of any other base image
+by setting it via `<ROOT_IMAGE>` environment variable. For example, the following command builds the image on top of `alpine:3.11` image:
+
+```bash
+ROOT_IMAGE=alpine:3.11 make package-vmauth
+```
diff --git a/app/vmauth/auth_config.go b/app/vmauth/auth_config.go
new file mode 100644
index 000000000..af1b54846
--- /dev/null
+++ b/app/vmauth/auth_config.go
@@ -0,0 +1,127 @@
+package main
+
+import (
+	"flag"
+	"fmt"
+	"io/ioutil"
+	"net/url"
+	"strings"
+	"sync"
+	"sync/atomic"
+
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/logger"
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/procutil"
+	"github.com/VictoriaMetrics/metrics"
+	"gopkg.in/yaml.v2"
+)
+
+var (
+	authConfigPath = flag.String("auth.config", "", "Path to auth config. See https://github.com/VictoriaMetrics/VictoriaMetrics/blob/master/app/vmauth/README.md "+
+		"for details on the format of this auth config")
+)
+
+// AuthConfig represents auth config.
+type AuthConfig struct {
+	Users []UserInfo `yaml:"users"`
+}
+
+// UserInfo is user information read from authConfigPath
+type UserInfo struct {
+	Username  string `yaml:"username"`
+	Password  string `yaml:"password"`
+	URLPrefix string `yaml:"url_prefix"`
+
+	requests *metrics.Counter
+}
+
+func initAuthConfig() {
+	if len(*authConfigPath) == 0 {
+		logger.Panicf("FATAL: missing required `-auth.config` command-line flag")
+	}
+	m, err := readAuthConfig(*authConfigPath)
+	if err != nil {
+		logger.Panicf("FATAL: cannot load auth config from `-auth.config=%s`: %s", *authConfigPath, err)
+	}
+	authConfig.Store(m)
+	stopCh = make(chan struct{})
+	authConfigWG.Add(1)
+	go func() {
+		defer authConfigWG.Done()
+		authConfigReloader()
+	}()
+}
+
+func stopAuthConfig() {
+	close(stopCh)
+	authConfigWG.Wait()
+}
+
+func authConfigReloader() {
+	sighupCh := procutil.NewSighupChan()
+	for {
+		select {
+		case <-stopCh:
+			return
+		case <-sighupCh:
+			m, err := readAuthConfig(*authConfigPath)
+			if err != nil {
+				logger.Errorf("failed to load auth config; using the last successfully loaded config; error: %s", err)
+				continue
+			}
+			authConfig.Store(m)
+		}
+	}
+}
+
+var authConfig atomic.Value
+var authConfigWG sync.WaitGroup
+var stopCh chan struct{}
+
+func readAuthConfig(path string) (map[string]*UserInfo, error) {
+	data, err := ioutil.ReadFile(path)
+	if err != nil {
+		return nil, fmt.Errorf("cannot read %q: %s", path, err)
+	}
+	m, err := parseAuthConfig(data)
+	if err != nil {
+		return nil, fmt.Errorf("cannot parse %q: %s", path, err)
+	}
+	logger.Infof("Loaded information about %d users from %q", len(m), path)
+	return m, nil
+}
+
+func parseAuthConfig(data []byte) (map[string]*UserInfo, error) {
+	var ac AuthConfig
+	if err := yaml.UnmarshalStrict(data, &ac); err != nil {
+		return nil, fmt.Errorf("cannot unmarshal AuthConfig data: %s", err)
+	}
+	uis := ac.Users
+	if len(uis) == 0 {
+		return nil, fmt.Errorf("`users` section cannot be empty in AuthConfig")
+	}
+	m := make(map[string]*UserInfo, len(uis))
+	for i := range uis {
+		ui := &uis[i]
+		if m[ui.Username] != nil {
+			return nil, fmt.Errorf("duplicate username found; username: %q", ui.Username)
+		}
+		urlPrefix := ui.URLPrefix
+		// Remove trailing '/' from urlPrefix
+		for strings.HasSuffix(urlPrefix, "/") {
+			urlPrefix = urlPrefix[:len(urlPrefix)-1]
+		}
+		// Validate urlPrefix
+		target, err := url.Parse(urlPrefix)
+		if err != nil {
+			return nil, fmt.Errorf("invalid `url_prefix: %q`: %s", urlPrefix, err)
+		}
+		if target.Scheme != "http" && target.Scheme != "https" {
+			return nil, fmt.Errorf("unsupported scheme for `url_prefix: %q`: %q; must be `http` or `https`", urlPrefix, target.Scheme)
+		}
+
+		ui.URLPrefix = urlPrefix
+		ui.requests = metrics.GetOrCreateCounter(fmt.Sprintf(`vmauth_user_requests_total{username=%q}`, ui.Username))
+		m[ui.Username] = ui
+	}
+	return m, nil
+}
diff --git a/app/vmauth/auth_config_test.go b/app/vmauth/auth_config_test.go
new file mode 100644
index 000000000..d83d4af3d
--- /dev/null
+++ b/app/vmauth/auth_config_test.go
@@ -0,0 +1,112 @@
+package main
+
+import (
+	"reflect"
+	"testing"
+)
+
+func TestParseAuthConfigFailure(t *testing.T) {
+	f := func(s string) {
+		t.Helper()
+		_, err := parseAuthConfig([]byte(s))
+		if err == nil {
+			t.Fatalf("expecting non-nil error")
+		}
+	}
+
+	// Empty config
+	f(``)
+
+	// Invalid entry
+	f(`foobar`)
+	f(`foobar: baz`)
+
+	// Empty users
+	f(`users: []`)
+
+	// Missing url_prefix
+	f(`
+users:
+- username: foo
+`)
+
+	// Invalid url_prefix
+	f(`
+users:
+- username: foo
+  url_prefix: bar
+`)
+	f(`
+users:
+- username: foo
+  url_prefix: ftp://bar
+`)
+	f(`
+users:
+- username: foo
+  url_prefix: //bar
+`)
+
+	// Duplicate users
+	f(`
+users:
+- username: foo
+  url_prefix: http://foo.bar
+- username: bar
+  url_prefix: http://xxx.yyy
+- username: foo
+  url_prefix: https://sss.sss
+`)
+}
+
+func TestParseAuthConfigSuccess(t *testing.T) {
+	f := func(s string, expectedAuthConfig map[string]*UserInfo) {
+		t.Helper()
+		m, err := parseAuthConfig([]byte(s))
+		if err != nil {
+			t.Fatalf("unexpected error: %s", err)
+		}
+		removeMetrics(m)
+		if !reflect.DeepEqual(m, expectedAuthConfig) {
+			t.Fatalf("unexpected auth config\ngot\n%v\nwant\n%v", m, expectedAuthConfig)
+		}
+	}
+
+	// Single user
+	f(`
+users:
+- username: foo
+  password: bar
+  url_prefix: http://aaa:343/bbb
+`, map[string]*UserInfo{
+		"foo": {
+			Username:  "foo",
+			Password:  "bar",
+			URLPrefix: "http://aaa:343/bbb",
+		},
+	})
+
+	// Multiple users
+	f(`
+users:
+- username: foo
+  url_prefix: http://foo
+- username: bar
+  url_prefix: https://bar/x///
+`, map[string]*UserInfo{
+		"foo": {
+			Username:  "foo",
+			URLPrefix: "http://foo",
+		},
+		"bar": {
+			Username:  "bar",
+			URLPrefix: "https://bar/x",
+		},
+	})
+}
+
+func removeMetrics(m map[string]*UserInfo) {
+	for _, info := range m {
+		info.requests = nil
+	}
+}
diff --git a/app/vmauth/deployment/Dockerfile b/app/vmauth/deployment/Dockerfile
new file mode 100644
index 000000000..1bd6465d9
--- /dev/null
+++ b/app/vmauth/deployment/Dockerfile
@@ -0,0 +1,8 @@
+ARG base_image
+FROM $base_image
+
+EXPOSE 8427
+
+ENTRYPOINT ["/vmauth-prod"]
+ARG src_binary
+COPY $src_binary ./vmauth-prod
diff --git a/app/vmauth/main.go b/app/vmauth/main.go
new file mode 100644
index 000000000..cae24f821
--- /dev/null
+++ b/app/vmauth/main.go
@@ -0,0 +1,79 @@
+package main
+
+import (
+	"flag"
+	"net/http"
+	"net/http/httputil"
+	"net/url"
+	"time"
+
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/buildinfo"
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/envflag"
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/httpserver"
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/logger"
+	"github.com/VictoriaMetrics/VictoriaMetrics/lib/procutil"
+)
+
+var (
+	httpListenAddr = flag.String("httpListenAddr", ":8427", "TCP address to listen for http connections")
+)
+
+func main() {
+	envflag.Parse()
+	buildinfo.Init()
+	logger.Init()
+	logger.Infof("starting vmauth at %q...", *httpListenAddr)
+	startTime := time.Now()
+	initAuthConfig()
+	go httpserver.Serve(*httpListenAddr, requestHandler)
+	logger.Infof("started vmauth in %.3f seconds", time.Since(startTime).Seconds())
+
+	sig := procutil.WaitForSigterm()
+	logger.Infof("received signal %s", sig)
+
+	startTime = time.Now()
+	logger.Infof("gracefully shutting down webservice at %q", *httpListenAddr)
+	if err := httpserver.Stop(*httpListenAddr); err != nil {
+		logger.Fatalf("cannot stop the webservice: %s", err)
+	}
+	logger.Infof("successfully shut down the webservice in %.3f seconds", time.Since(startTime).Seconds())
+	stopAuthConfig()
+	logger.Infof("successfully stopped vmauth in %.3f seconds", time.Since(startTime).Seconds())
+}
+
+func requestHandler(w http.ResponseWriter, r *http.Request) bool {
+	username, password, ok := r.BasicAuth()
+	if !ok {
+		httpserver.Errorf(w, "Missing `Authorization: Basic *` header")
+		return true
+	}
+	ac := authConfig.Load().(map[string]*UserInfo)
+	info := ac[username]
+	if info == nil || info.Password != password {
+		httpserver.Errorf(w, "Cannot find the provided username %q or password in config", username)
+		return true
+	}
+	info.requests.Inc()
+
+	targetURL := info.URLPrefix + r.RequestURI
+	if _, err := url.Parse(targetURL); err != nil {
+		httpserver.Errorf(w, "Invalid targetURL=%q: %s", targetURL, err)
+		return true
+	}
+	r.Header.Set("vm-target-url", targetURL)
+	reverseProxy.ServeHTTP(w, r)
+	return true
+}
+
+var reverseProxy = &httputil.ReverseProxy{
+	Director: func(r *http.Request) {
+		targetURL := r.Header.Get("vm-target-url")
+		target, err := url.Parse(targetURL)
+		if err != nil {
+			logger.Panicf("BUG: unexpected error when parsing targetURL=%q: %s", targetURL, err)
+		}
+		r.URL = target
+	},
+	FlushInterval: time.Second,
+	ErrorLog:      logger.StdErrorLogger(),
+}