app/vmalert: Support custom URL for alerts source
Add flag `external.alert.source` for configuring custom URL
for alert's source. This may be handy to re-point default source
URL to other systems like Grafana.
Updates #517
* Initial rules evaluation support.
Rules are now store alerts state in private field `alerts`. Every evaluation updates
the alerts and state. Every unique metric received from datastore represents a unique alert,
uniqueness is guaranteed by hashing ordered labelset.
* merge with master
* cleanup
* support endAt parameter as 3*evaluationInterval for active alerts
* make golint happy